ترجمه مقاله تاثیر چابکی سیستم های اطلاعاتی

Contents lists available at ScienceDirect
Industrial Marketing Management
journal homepage: www.elsevier.com/locate/indmarman
Review Paper
Customer information resources advantage, marketing strategy and business
performance: A market resources based view☆
Rajan Varadarajan
Department of Marketing, Texas A&M University, 4112 TAMU, College Station, TX 77843–4112, United States of America.